The awards recognize individuals under age 40 who have demonstrated a commitment in the grocery industry, and display the qualities of innovation, leadership, and the ability to inspire others to achieve results. Head of Marketing & Brand Strategy Kenzie Steel recently won a 2022 Progressive Grocer GenNext Award. We hope to make feeding your body with real and healthy foods easier, and to remind you to take time for your mental health.” Present-dayĭaily Crunch’s hard work is paying off. And it never hurts to check in on a loved one. “So when you get crunching, take some time to evaluate how you’re feeling, disconnect from social media, or take a few deep breaths-whatever taking time for your mental health looks like for you. The Nashville Hot flavor delivers a sweet-heat taste that’s packed with protein.” “Through our sprouting process, we soak almonds in coffee to give the Cinnamon Java flavor a next-level taste that consumers want. “Our new flavors embody the belief that snacks can taste as good as they make you feel,” says Laurel. A sprinkle of cinnamon and sea salt enhances the product’s rich coffee-infused sprouted almonds. In June 2022, the brand launched its Cinnamon Java Sprouted Nut Medley, which includes dried blackcurrants, fine coconut flakes, and cashews. It's a spicy, super crunchy (and vegan) nod to Daily Crunch’s hometown, where spicy hot chicken reigns, combining sprouted almonds, cayenne pepper, smoked paprika, and chili powder balanced by natural monk fruit sweetener.” “The Nashville Hot launched as an exclusive with Thrive Market in December 2021. “Dan came up with the concept of a Nashville Hot flavor and has helped lead the innovation front on the team,” says Laurel. Since its launch, the brand has expanded its flavor selections. Daily Crunch does this not only by offering cleaner ingredients, but by offering innovative flavors.” New flavors We need to give consumers a reason to try us and to want to buy us again. We are competing against not only start-up brands in the better-for-you and nut space, but also brands like Blue Diamond, and we really need our flavors to differentiate from what they offer, since we are more expensive. “If the team doesn't think the taste isn't out of the world, then our consumer won't. “This is something our competitors cannot offer their consumers.”įor example, the brand’s Cinnamon Java flavor includes coffee-soaked almonds, and the almonds soak in organic coffee for over 24 hours, giving them a flavor combination that “works really well,” she says. “Our innovation magic is that when we soak almonds going through the sprouting process, we can also add flavors to the water, which absorb or 'soak' into the almonds,” shares Laurel. The “trusty but dusty” nut snack category, as Laurel puts it, needed some shaking up. When the brand first launched in March 2020, it had three SKUs: Cherry Berry, Cinnamon Java, and Plain Sprouted. It was clear from the beginning that Dan was the third piece of the co-founder puzzle, as he had immense retailer and operations experience.
#DIANE ORLEY HEALTHNUT MAC#
Dan started consulting for Daily Crunch Snacks during the pre-launch phase as he was phasing out his mac and cheese start-up. Laurel met the company’s third and final co-founder, Dan Stephenson, through the Entrepreneur's Organization in Nashville.
The effort took teamwork: Diane learned the process of sprouting nuts and perfected it with her dehydration process, while Laurel took her 13 years of experience at Unilever to bring Daily Crunch to launch.
market,” says Laurel, CEO and co-founder. I knew that there wasn't anything like them in the mainstream U.S. I just knew that they had a texture difference-they were lighter, airier, and crunchier than raw or roasted almonds. “I had no idea that Diane's trail mixes were sprouted. After conducting focus groups and delving into consumer research, the brand decided to emphasize “sprouted” on its packaging versus “activated,” as it tended to resonate more with U.S. Sprouted nuts are called “activated” nuts in England and Australia, the company found out, as it started doing research. The snacks are vegan, keto, paleo, and gluten-free, because the company wants everyone, regardless of dietary preference or need, to be able to enjoy its snacks. After a few years of recipe perfecting, brand development, and team building, Daily Crunch Snacks was born.
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